Word: lenk
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Dates: during 1990-1999
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...Lenk, who started eToys in 1996, pioneered a tricky business. No one else was selling toys online at the volume Lenk envisioned. "There's nothing that's easy," Lenk says. "The details are really hard." Everything--the software, the shipping procedures, the wrapping system--had to be invented on the fly, including the ingenious idea of streamlining the warehouse process by having pickers, packers, loaders, replenishers and order processors all wear different-colored hats. Lenk discovered the hard way that e-businesses couldn't simply duplicate existing retail operations, such as catalog companies, online. "You can't take the mail...
...space belonged to eToys, the first online retailer to design a truly kid-friendly toy site. Kids could create electronic wish lists, gifts came wrapped, batteries came included. "I saw immediately that here was a channel that could revolutionize how you serve the toy market," says eToys CEO Toby Lenk...
...early adolescence, separation anxiety may take the form of stage fright. "Adolescents have a sense that they're onstage and everyone's looking at them," says Harriet Lenk, professor of child development at the Bank Street Graduate School of Education. Feeling conspicuous whenever he leaves the home portal can fill a youngster with dread. How can parents help? "Listen to the concerns, talk about what they themselves do when they feel anxious and discuss the child's options," advises Lenk...