Word: lennen
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...storyboards, but not for long. Democratic Campaign Manager Larry O'Brien fired DDB, abruptly dumping the shop whose wry, whimsical ad techniques (Avis, Volkswagen) had worked so well for Lyndon Johnson in 1964. Humphrey's people called in Campaign Planners, a group formed largely of staffers from Lennen & Newell, the nation's 14th largest agency...
...trespassing children of tender years from enticing dangers that they cannot understand. Until recently, the courts refused to apply this concept to swimming pools. Parents were responsible for their tots who strayed into other people's pools. But in 1959, the California Supreme Court ruled in King v. Lennen that the owner of a poorly fenced pool was liable for the death of a 1½-year-old boy who wandered in and drowned. Other states are likely to follow the King precedent...
...their minds. The monthly Television reported that the number of TV sponsors at latest count was 374, up nearly 60% in a year. By fall, Young & Rubicam expects to be handling more television than radio shows in New York City. In urging its own clients to buy television time, Lennen & Mitchell warned: "It is quickly becoming a case of jump in or be left...
...News of the award and names of 200 out of 1,000 other prize winners were published last week in 350 U. S. newspapers by P. Lorillard Co. Inc. over three months after the last Old Gold rebus appeared publicly. During this interval the company and its advertising agency, Lennen & Mitchell, had their hands full...
...Hired by Lennen & Mitchell to do the job for Lorillard was a firm called Publishers Service Co., Inc., previously employed by Publisher Julius David Stern to cook up rebus contests for his Philadelphia Record and New York Post. In the Post building on Manhattan's West Street, Publishers Service has barnlike offices furnished principally with a good set of dictionaries. Genius of the place is lanky, sandy-haired Frederick Gregory Hartswick, a Yale high-jumper of the class of 1914 who made puzzles a profession, ran the puzzle page on the old New York World and has been getting...