Word: lennen
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Dates: during 1930-1939
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...News of the award and names of 200 out of 1,000 other prize winners were published last week in 350 U. S. newspapers by P. Lorillard Co. Inc. over three months after the last Old Gold rebus appeared publicly. During this interval the company and its advertising agency, Lennen & Mitchell, had their hands full...
Responsible for this mass perturbation was the Manhattan advertising agency of Lennen & Mitchell, which has had the Old Gold account since 1926 and whose starry stimulus has always been the hope of devising an Old Gold promotion as effective as that of Camels, Lucky Strikes or Chesterfields on less than half the money spent to advertise each of those brands. Lennen & Mitchell's original slogan, "Not a cough in a carload," put Old Golds fourth among big-selling cigarets, but neither that nor "Double your money back" offers in 1935 and 1936 promised to boost Old Gold sales anywhere...
...Hired by Lennen & Mitchell to do the job for Lorillard was a firm called Publishers Service Co., Inc., previously employed by Publisher Julius David Stern to cook up rebus contests for his Philadelphia Record and New York Post. In the Post building on Manhattan's West Street, Publishers Service has barnlike offices furnished principally with a good set of dictionaries. Genius of the place is lanky, sandy-haired Frederick Gregory Hartswick, a Yale high-jumper of the class of 1914 who made puzzles a profession, ran the puzzle page on the old New York World and has been getting...
...president, Roy S. Durstine, received first radio medal. Young & Rubicam scored one first, five honorable mentions and second radio medal. Newell-Emmett, Blackett-Sample, Hummert, and G. Lynn Sumner each won a first. N. W. Ayer had three honorable mentions. McCann-Erickson had two honorable mentions, Lennen & Mitchell, Fuller & Smith & Ross, Rickard & Co. and Geyer, Cornell & Newell, Inc. one each. W. J. Cameron of the Ford program won third radio medal...