Word: lennen
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Responsible for this mass perturbation was the Manhattan advertising agency of Lennen & Mitchell, which has had the Old Gold account since 1926 and whose starry stimulus has always been the hope of devising an Old Gold promotion as effective as that of Camels, Lucky Strikes or Chesterfields on less than half the money spent to advertise each of those brands. Lennen & Mitchell's original slogan, "Not a cough in a carload," put Old Golds fourth among big-selling cigarets, but neither that nor "Double your money back" offers in 1935 and 1936 promised to boost Old Gold sales anywhere...
...president, Roy S. Durstine, received first radio medal. Young & Rubicam scored one first, five honorable mentions and second radio medal. Newell-Emmett, Blackett-Sample, Hummert, and G. Lynn Sumner each won a first. N. W. Ayer had three honorable mentions. McCann-Erickson had two honorable mentions, Lennen & Mitchell, Fuller & Smith & Ross, Rickard & Co. and Geyer, Cornell & Newell, Inc. one each. W. J. Cameron of the Ford program won third radio medal...
...line-up will be as follows: HARVARD. WASHINGTON CONTINENTALS. Henderson, l.f. r.f., Lamb, Abell Murray, r.f. l.f., H. Tilden Snyder, c. c., Lennen Burnham, l.g. r.g., F. Tilden Griffiths, r.g. l.g., Christian...