Word: lenovo
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Amelio, 48, has a plan to plant Lenovo firmly on two feet. The former head of Dell's Asian operations, Amelio took the helm last December, and is launching an ambitious gambit to seize international market share by expanding into every nook of the PC industry. Lenovo is introducing new products, building a complex global-distribution network and splurging on a brand-building campaign. The strategy could turn Lenovo into a far fiercer rival for Dell and HP than stately IBM was, and threatens to intensify the cutthroat competition that is a hallmark of the famously bloodthirsty PC business...
...Dell are in his world, and they have well-established sales networks, a full range of products and famous brand names, especially in the U.S. "We joke, 'Lenovo who?' The challenge is that Lenovo doesn't have a brand name in the U.S.," says Samir Bhavnani, director of research at tech-information provider Current Analysis in San Diego. Even worse, Lenovo is being buffeted by the some- times tense relations between the West and China. In May the U.S. State Department said 16,000 PCs it had purchased from Lenovo wouldn't be used for classified work after a Congressman...
...acquisition created a radically altered and geographically scattered management team. Amelio is based in Raleigh with former IBMers; Yang and his team are in China with most of the manufacturing operations. Executives complain of midnight conference calls and perpetual jet lag. "Lenovo is really living in a flat world," says Amelio. Meshing Chinese and American corporate cultures hasn't been easy either. The Chinese are stressed by having to speak English, the company's official language, made harder by rapid-fire talkers like Amelio. "We have to ask him several times to slow down," says He. "He just doesn...
...bring Amelio two great assets: top talent and a top brand name. Former IBMers say they feel liberated after years of being marginalized as the red ink of Big Blue. "It was more fighting for survival at IBM," says Fran O'Sullivan, now a senior vice president at Lenovo. "We didn't talk about growing." After the acquisition, "there was a real entrepreneurial feel again." There were other benefits too: Lenovo got the rights to use the IBM brand name for five years and snatched the premier Think family of computers. ThinkPad notebooks boast some of the best technology...
...Lenovo is almost as entrenched in China as the Great Wall, with more than 9,000 retail stores and other sales outlets, giving it an indisputable advantage over its competition in the world's fastest-growing economy. Lenovo owns 35% of the market, according to tech consulting firm IDC. (Dell, the largest foreign player, is No. 3, with 10%.) Chinese consider Lenovo one of the country's most trustworthy brands and a symbol of Chinese entrepreneurship...