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Calendar Watch. General Time Corp. put on sale the first cheap U.S.-made calendar watch. The watch face has a date window where the numeral 3 would be, made more legible by a magnifying lens built into the watch crystal. Each day the number changes from one through 31; hand...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Sep. 23, 1957 | 9/23/1957 | See Source »

When Charles H. Percy took over Bell & Howell Co. eight years ago, he had one main goal for the company that gave Hollywood its standard movie camera. "We have the Cadillac of our industry," he said. "We want the Chevrolet, Pontiac and Buick too." By last week President Percy had...

Author: /time Magazine | Title: CORPORATIONS: Search for Simplicity | 8/12/1957 | See Source »

For the picture side of the story, McCulloch called in Los Angeles Photographer John Bryson, onetime LIFE correspondent. Cameraman Bryson took a twelve-hour, high-altitude aircrew course and a high-altitude chamber test to prepare for aerial shots, and set up an elaborate weather-warning system so he would...

Author: /time Magazine | Title: A Letter From The Publisher, Jul. 15, 1957 | 7/15/1957 | See Source »

In separate answering notes, the U.S. and British ambassadors told what really happened. One sunny afternoon Group Captain Masterman and Colonel Teberg, out for a picnic in the countryside, were driving along the main highway north of Prague in Masterman's car. At a crossroads near Milovice they were...

Author: /time Magazine | Title: CZECHOSLOVAKIA: Artful Trap | 5/20/1957 | See Source »

As President Eisenhower paused while rehearsing his televised speech to the nation on the Korean war's end in 1953, New York Times Magazine Photographer George Tames noticed that Ike had taken off his glasses and, with head tilted slightly to the left, was staring thoughtfully into space. Edging...

Author: /time Magazine | Title: The Press: Straight Man | 4/29/1957 | See Source »

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