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Advertisers say mobile-phone marketing allows them to target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free...

Author: /time Magazine | Title: Spam, to Go | 3/29/2007 | See Source »

The video begins with the faraway shot of a man in a neat room with a mahogany desk. The camera lens zooms in to focus on the man as he begins to talk: about family, tradition, and community—about finding “your own greatness if it?...

Author: By Gracye Y. Cheng, CRIMSON STAFF WRITER | Title: Grand Master-Flex | 3/21/2007 | See Source »

“The Schindler House gives a very clear rhetorical structure to the entire work. The austere interiors are the antithesis of the ones being described in the text,” says Burgin. “Yet at the same time, inevitably, I think we start to see...

Author: By Jeremy S. Singer-vine, CRIMSON STAFF WRITER | Title: Little House on the Charles: Burgin Shacks Up at Carpenter | 3/15/2007 | See Source »

According to Pforzheimer Professor of Science and Technology Studies Sheila Jasanoff ’64, the uncertainty about what the future holds in store is a motivating factor behind the teaching of these theories. “We don’t know how fast these climate changes are going...

Author: By Diane J. Choi, CONTRIBUTING WRITER | Title: Predicting the Planet's Fate | 3/14/2007 | See Source »

Everything seemed to have been going well last year. In May 2006, Admiral William J. Fallon, then combatant commander for U.S. forces in the Pacific (CINCPAC) - and now the chief overseeing the more fraught theater that includes both Iraq and Afghanistan - visited four cities during an official tour of China...

Author: /time Magazine | Title: Is China's Military a Threat? | 3/5/2007 | See Source »

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