Word: lents
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Dates: during 1980-1989
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Borg will also make an additional $3 million or more this year that does not involve lifting a racquet. He has lent his name to almost 60 products. Among them: tennis shoes, training devices, racquet-stringing machines, instructional video and audio cassettes, balls, ball machines and headbands. Other firms line Borg's pockets for promoting breakfast cereal, bread, soft drinks, leisure shoes and clothes, sunglasses, tanning lotion, key rings, pencils, erasers, posters, calendars, confections (a Borg candy bar is sold in Europe), blue jeans, jewelry, glucose tablets, men's cologne, liquor (in Brazil) and a Bjorn Borg doll...
Well, not quite. You couldn't tell it from small print standings in the Globe or a glance at the stats, but this year's version of Veritas On Skates made a clean break with the past, lent quite a bit of excitement to the campus winter sports scene, and left opponents impressed and even skeptical fans singularly optimistic about the future...
...first clear reaction to the report came from the Associates of Harvard Business School, an alumni group made up largely of infuential corporate executives. They published a report in January entitled "The Success of a Strategy." The document, as the title suggests, lent sweeping support to the programs and methods of the B-School. While it was carefully phrased to avoid the appearance of direct conflict with Bok, the alumni report did disagree with his criticisms on several points. The most notable difference of opinion came over the school's use of the case method of teaching...
Curriculum changes, program reforms, changes in emphasis and style are all aimed toward the same goal. And, certainly, President Bok's report was not the first or the most important stimulus toward the attainment of that goal. Instead, the Bok report merely lent an unusual and perhaps an uncomfortable volume to the B-School's quiet obsession with being the best...
Senior forward Hamelin lent speed and agility to the front line, as did captain Ellen Hart before she was forced to sit out for most of the season with a leg injury...