Word: leonide
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...Soviet p.r. offensive was actually launched by the late leader Leonid Brezhnev. But his heavy-handed attempts to scare Europe into abandoning deployment of American intermediate-range missiles only succeeded in fostering greater NATO coherence and determination. The new Soviet leader, Mikhail Gorbachev, has shown a lighter touch. He has skillfully postured as peacemaker and portrayed the Americans as warmongers. His appointments also reflect a preoccupation with p.r.: new Propaganda Chief Alexander Yakovlev became thoroughly familiar with Western ways during ten years as Ambassador to Canada, and new Foreign Minister Eduard Shevardnadze is an ebullient backslapper...
Ideally, a summit should produce some formal, leather-bound outcome, like the SALT I treaty that Richard Nixon brought home from his Moscow meeting with Leonid Brezhnev. A summit represents high history, the great encounter above the tree line. It sometimes excites almost sacramental expectations. Geneva produced neither great treaties nor triumphant rhetoric. The gray prose in use for such occasions reported that "the meetings were frank and useful. Serious differences remain." If Geneva represented anything, it was the triumph of candor and realism. No one got carried away...
...also moved quickly to consolidate his personal power. His principal rival for the top job, Grigori Romanov, suffered the indignity of sudden retirement. After 28 years as Foreign Minister, Gromyko was kicked upstairs, to the largely ceremonial position of President. And last week Viktor Grishin, a longtime associate of Leonid Brezhnev, was eased out as Moscow party boss...
...Charlie Wick's idea a year ago. The USIA director penned a letter to the chief Soviet spokesman, Leonid Zamyatin, about having their two leaders talk to the Soviet and American people directly over television. There was no answer from Moscow. At the Geneva summit eleven months later, Wick was walking offstage from a ceremony when he ran into Zamyatin, whom he had never met "I didn't answer your letter," Zamyatin confessed with a sheepish smile. Replied Wick: "I was wondering if you read your mail." Both men laughed. The spirit of the moment had seized them and, more...
...than a year, and it was intended to provide what the Soviet leader called an "impulse" for future meetings in Washington and Moscow. Though they clashed in Reykjavik over Star Wars, Mikhail Gorbachev and Ronald Reagan still might end up encountering each other more frequently than Richard Nixon and Leonid Brezhnev did during the heyday of détente...