Word: leonwood
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Dates: during 1960-1969
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...would-be customers was mistakenly destroyed. Under a garish, multicolored letterhead, its owner once answered a formal appointment request by advising "I am personally away more or less." When he died of a heart ailment during a Florida vacation last week at 94, L. L. (for Leon Leonwood) Bean left a $4,000,000-a-year backwoods bonanza that could have been far bigger had he ever branched beyond tiny (pop. 4,000) Freeport, Me. But Bean liked his sportsman's supply business the way it was. "I get three good meals a day," he once said...
Wives v. Boots. Founder and autocratic boss of this Down-East Abercrombie & Fitch is L. L. (for Leon Leonwood) Bean, 90, a crusty Yankee who is more woodsman than businessman. Bean still works vigorously each day in a glassed-in office amidst the production line, is proud of the fact that he has bagged 35 deer in his lifetime. ("That's a lot of deer, son. You can get only one a year, you know.") He personally edits each entry in the Bean mail-order catalogue, and his spare, disarming style has been used in advertising textbooks as exemplary...
Grandma's Attic. It was the Maine hunting boot that put Leon Leonwood Bean in business. The son of a Yankee horse trader, he drifted from job to job until 1911 when the boot idea struck him as he slogged wet-footed in leather boots through the Maine woods. Helped by a $400 loan from his brother Otho, he set up shop. The Freeport factory expanded steadily but haphazardly, and today it looks like a cross between Grandma's attic and a broken roller coaster. Dumbwaiters hesitantly carry materials from floor to floor through a mazelike production line...