Word: leopoldo
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Dates: during 1970-1979
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Dunlop-Pirelli is a textbook case of comparative advantage. Of the 26 countries in which one or the other makes tires, they overlap only in Britain and Germany. The two chief executives -Geddes and Leopoldo Pirelli-are also a good match. Both are somewhat reserved and prone to understatement, and both have ancestral ties to their companies. Geddes' father was once chairman of Dunlop, and Leopoldo Pirelli is a member of the third generation of his family to run his company. Multinational management can present gummy problems, but Dunlop and Pirelli are determined to make...