Word: leos
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Dates: during 1990-1999
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...Electric Guitar 1948, by C. Leo Fender...
...into youthcult with the "Think Small" campaign for Volkswagen. He wasn't an elegant rationalist like David Ogilvy, whose ads famously advised the rich that a Rolls-Royce was the sensible car to buy. He didn't even work on Madison Avenue, but in Chicago's Loop instead. But Leo Burnett, the jowly genius of the heartland subconscious, is the man most responsible for the blizzard of visual imagery that assaults us today...
Evaluating Leo Burnett's contribution nearly 30 years after his death, one is of two minds. There is something both old-fashioned and timeless in the slightly homoerotic repertoire of corporate images he fathered. Born during the springtime of American consumer culture, when sales pitches were infused with an unfettered sense of optimism, a booming-voiced tiger like Tony and a benevolent Green Giant today come across as quaint throwbacks to the time when sugared breakfast cereals could still claim to provide an ideal start to the perfect day, and when mushy canned peas nestled alongside a piece...
...BAKELITE Leo Baekeland was hoping to create a synthetic shellac when he mixed together carbolic acid and formaldehyde in his Yonkers, N.Y., lab in 1907. Instead he created the first totally synthetic plastic-phenolic resin and changed the world. Some mistake...
...Leonids, so named because they seem to radiate from the constellation Leo, are actually debris shed by comet Tempel-Tuttle. In an elongated, 33-year orbit of the sun, the comet travels as far out as Uranus, then back to within 91 million miles of the solar surface, passing close to Earth's orbit on both its way in and its way out. Like other comets, Tempel-Tuttle is, in effect, a dirty snowball that heats up as it approaches the sun and boils off some of its "dirt," which consists largely of particles, some pea size...