Word: leos
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Leanness, plus stern cost accounting and higher-paid creative people, is enabling the big agencies to concentrate on better advertising. They must. "People are better educated," says Leo Burnett's Executive Vice President Leonard Matthews, "more sophisticated and probably more cynical." Improving, they hope, on the soft sell refined by smaller agencies, the big boys are tailoring their ads to attract the consumer and sell him faster than before. Which is, in the end, what advertising is all about...
...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...
...Chicago--Leo Durocher talks and manages a good game. Relying on a surprising 20 victory performance from Ferguson Jenkins and the expected slugging of Ron Santo and Ernie Banks, the "Lip" drove the Cubs from the cellar to third last year. Where they'll remain, pending much needed experience...
...East German Boss Walter Ulbricht, who is openly concerned by his neighbor's new course, and by Poland's Wladyslaw Gomulka. Hungarian Communist officials also showed up. Finally, as an indication of the meet ing's importance, both Soviet Premier Alexei Kosygin and Party Boss Leo nid Brezhnev arrived in Dresden. The confrontation came only days after a Czechoslovak delegation returned home from Moscow with a Kremlin prom ise that the Russians would not in terfere with Dubcek's drive for "so cialist democratization...
...Moscow purge. Screen Gems' Harry Ackerman, one of TV's hottest hit makers (Dennis the Menace, Bewitched, The Flying Nun), conceded that the only hope for quality programming is a fourth network, run by Washington. Another visiting professor, Lee Rich, TV vice president of the Leo Burnett ad agency, said that there is nothing original or worth watching on the air. He blamed the industry primarily, but thought the government could do more. "The FCC should be taken out and machine-gunned," he said half facetiously at one point. Rich cited particularly the violent Saturday-morning cartoon shows...