Word: leos
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...airport, Ike paused long enough to chat, again informally, with a group of Iowa Republican leaders and workers, all obviously buoyed by the results of his visit. He could not stand being "nonpolitical" any longer, he told them, adding high praise and re-election plugs for Governor Leo A. Hoegh and Senator Bourke Hickenlooper...
...hundreds of thousands of dollars wagered on Saturday's halfbacks, even more on the strong arms of Series pitchers. And from high rollers to "little jerks" (as the big bookmakers call hole-and-corner operators), every smart-money boy knew he would get the sharpest line from Leo Hirschfield's handicappers at Athletic Publications...
...Odds-Makers. A World War I marine, sometime law student and businessman (lighting fixtures), Leo Hirschfield in 1940 bought out Minneapolis' Gorham Press, which published a weekly football record. Under its new name, the press now puts out schedules and record books, covering basketball, football and baseball. And it operates a daily oddsmaking service for clients (who pay up to $25 a week), gives the line by phone on college and National Football League games, college and National Basketball Association games, quotes the day's prices on baseball games in both major and minor leagues...
...Bookies. At the other end of the telephone wires that lead from Leo Hirsch field's bright, well-staffed office (15 full-time employees) lies a largely unknown world that is nevertheless a permanent part of U.S. sports. Backbone of that world are the bookies-the innumerable small "retailers" and the few large "wholesalers." Often on the run, often prey to mobsters muscling in on their business, the bookies have learned how to live on the shifting margins of the law. While bookmaking is illegal in all states except Nevada, federal law demands a 10% tax on all bets...
Analyst or parlay-card player, bettor or bookie, all these men are really matching their wits with such oddsmakers as Leo Hirschfield. To hear Hirschfield tell it he and his handicappers are simply exercising their skill at prediction. Last week, sportsman that he is, he even quoted a price on the election: Eisenhower at 3½ to 1. "Lucky I'm not a betting man," said he. "Because, frankly. I want the Democrats to win. But what are you gong to do? That's the odds...