Word: leos
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...lunch and recess for the express purpose of finding out "what sparks kids." To thank Watchung School for its cooperation, the network has "contributed" $7,000 worth of keyboards. Education Market Resources conducts focus groups in schools on behalf of Kentucky Fried Chicken, McDonald's, Mattel and advertising giant Leo Burnett. "We are strictly a kids' market-research firm," says Bob Reynolds, president of the Kansas-based company. "We never promote or market goods." But the information it collects is provided to other companies that then promote and market their own goods...
...important to say that Jack's success comes to him because Leo Durocher was wrong: Nice guys do finish first. Among media and advertising professionals, Jack is admired for his passion for his customers, his love of TIME and for the bond of his word. Across the staff at TIME, there was a similar respect, built on the generosity of affection Jack showed toward the people who worked with him. His sincerity and thoughtfulness seemed unexpected of a person in such a big job. But it was one of the things that makes Jack special...
...your cover story on new research about women: we men always knew that women are tougher, stronger and lustier than we are. Your story just confirmed it. N. LEO FERNANDO Chennai, India...
...Europe, the Anglo-American atom bomb program sparked by the discovery of fission late in 1938 would have found itself shorthanded. Most Allied physicists had already been put to work developing radar and the proximity fuse, inventions of more immediate value. Fermi and his fellow emigres--Hungarians Leo Szilard, Eugene Wigner, John von Neumann and Edward Teller, German Hans Bethe--formed the heart of the bomb squad. In 1939, still officially enemy aliens, Fermi and Szilard co-invented the nuclear reactor at Columbia University, sketching out a three-dimensional lattice of uranium slugs dropped into holes in black, greasy blocks...
...Belgian-American chemist Leo Baekeland patents Bakelite, the world's first true plastic...