Word: lerer
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Today Icarus is in her shade. In February the Huffington Post, the website she started in 2005 with Ken Lerer and viral-marketing guru Jonah Peretti, became the 15th most popular news site, just below the Washington Post's and above the BBC's. It garnered 8.9 million unique users that month, according to Nielsen - more than double what it attracted a year ago. It gets a million-plus comments from readers a month. A business newswire recently valued the site at more than $90 million. Only one independently held online-content company (Nick Denton's Gawker properties) is worth...
...Huffington Post was hatched at a party here not long after the 2004 presidential election. Former AOL executive Lerer, who professes to hate parties and to barely have known Huffington at the time, had already launched an anti-NRA site. He saw the need for a counterpoint to Matt Drudge's popular right-leaning website. "For about half an hour it was called the Huffington-Lerer Report," says Lerer. "But I'm shy." He and Huffington raised a million dollars, and Lerer brought in Peretti, his buddy from the anti-NRA website. The Huffington Post was to have three basic...
...woman at the center of all this is offended and bewildered by the suggestion that other news outlets think she's getting a free ride. She sees herself as the future of journalism, not the end of it. She and Lerer continue to experiment with "distributive journalism," as they call it, in which anybody who observes a news event can report on it for HuffPo. They recently raised $25 million to launch an investigative-journalism fund and explore creating local city versions of the site...
After the piece ended, a cry arose for a round of Epic Duel—one of the latest obsessions of Lerer, Braunstein, and two other HRFSen—a board game based on dice, role-playing cards, and characters from Star Wars. The game can be played with as few as four players and as many as 12, and tonight they wanted an Epic Duel of epic proportions. Hustling together 11 players, Braunstein, Lerer, and the others tried to find their missing 12th. They zeroed in on Cohen...
...explain themselves, Granoff and James showed me their HRSFA membership cards, which read, “Because friends don’t let friends choose wisely.” I left, but James ended up watching the sunrise with Granoff, Lerer, and three others...