Word: less
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Dates: during 1930-1939
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...Mikado is willing to let itself go, it becomes a gayer and more abandoned romp. But simply as a show, The Hot Mikado wins hands down. It is gaudy, glittering, foot-wise, fast. It spurns Gilbert & Sullivan's Savoy operas for Harlem's Savoy ballroom. It is less profitably compared with the Swing Mikado than with such spirited colored shows as Blackbirds of 1928, Shuffle Along...
...Cordoba, good Roman Catholic. The reporter is Walter Connolly. Oldtime Cinemactress Mary Carr (Over the Hill) plays an old woman, selling palm leaves at a church, who guides the reporter back to Jerusalem. What he sees there he tells with straightforward reverence. His description of the Crucifixion is considerably less lurid than that of the French original (soon to be published in translation by Sheed & Ward). Excerpt from the NBC version...
...among 500 selected applications he gives $10 and all the performer can eat on the evening of the broadcast. The Major's net is a secret closely guarded by the Major and his militantly loyal staff, but radio is agreed that it is a pretty penny, probably no less than $15,000 a week...
...less publicized public relations problem which Johns-Manville has solved is the fact that it is a "Morgan Company." Twelve years ago when the Manvilles sold control to J. P. Morgan, J-M's employes felt they had been sold down the river. Today, not only have the 10,000 workers forgotten this grievance but their company has acquired a position in the public eye as a model Big Business. Despite antitrust, anti-bigness, anti-Morgan sentiment, it alone of Big Business was held up by Chairman Joseph O'Mahoney of the Monopoly Committee as an example...
...Bernays, Byoir et al. are at their best when given a specific assignment-like the Philco promotion or Byoir's present job of persuading the public that chain store taxes are bad. But this is really only super pressagentry, less concerned with giving clients a corporate soul than with giving them the appearance...