Word: less
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
...plant value and investment totaled $1,068,339,901. Total revenues (time sales, talent placing, rental of network facilities, etc.) were $111,358,378. Broadcasting expenses (talent costs, advertising, promotion, administration, etc.) were $92,503,594. Net income from broadcasting in 1938: $18,854,784, 17% less than...
...comfortably in the black for 1938, a peep at who made how much revealed some disquieting statistics. Of the 660 stations in business, 419 made money, one broke even, and 240 were in the red. Of the luckless 240, 175 were "teakettle" stations doing a time-sales business of less than $25,000 a year, most of them low-wattage local stations. The 350 network-affiliated stations as a group had 77% of the industry's revenue...
Most big-time radio programs like to take summer vacations because: 1) their performers usually need the rest, 2) radio listening falls off during the summer. Many sponsors this year, to keep the pot boiling during the dog days, are replacing their regular shows with others less expensive, some are giving their time over to try-out shows or sustaining programs, taking advantage of new policies of both NBC and CBS which, under some circumstances, assure vacationing advertisers of their accustomed air spots again, come fall...
...that advertising increases selling costs and therefore raises prices. Mr. Falk disputes this on several counts: a) "It is a well-known fact that advertising is the cheapest form of selling effort"; b) the total cost of advertising in the U. S. ($1,500,000,000 a year) is less than 2% of the total income earned and spent in the country; c) prices of widely advertised products (e.g., autos, radios) have steadily declined as advertising made mass-production economies possible...
...list, Work in Progress (not to be confused with the famed working title of James Joyce's Finnegans Wake), was produced by the international Modern Humanities Research Association and will be revised and published annually. Work in Progress lists 5,577 studies. (A sample compilation last year listed less than half as many...