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Word: less (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...last November, S.F. State had run through six presidents in seven years. A student strike had been called by the supermilitant Black Students Union to enforce ten "nonnegotiable" demands. Among them: an autonomous black studies department, full professor rank for the department head (who had been on the faculty less than one year), the firing of a white administrator and admission of all black students who applied for the next year. The militants enforced the strike with violent terrorist tactics, physical intimidation of non-strikers, invasion of classes, destruction of property...

Author: /time Magazine | Title: Colleges: Permanence for Hayakawa | 7/18/1969 | See Source »

Buoyed by their success, the boys sent copies to all the major record companies in New York and found a quick buyer in RCA. The company quickly put its considerable promotional weight behind 2525 and accomplished a feat that would have made even the Beatles jealous: last week, less than two months after its national release, the single had sold more than a million copies and had zoomed to first place on the Billboard Hot 100 chart. At the same time, RCA issued an LP combining 2525 with nine of Rick's other songs (no protest stuff, just reminiscences...

Author: /time Magazine | Title: Pop: Futuristic Nostalgia | 7/18/1969 | See Source »

...words fill in suggestively. Such a drastically reductive approach yields spare shards of poetic realism, reminiscent of the prose of Joyce and Beckett. But it also demonstrates a rather arid point: in esthetics it is not always true, as Mies van der Rohe once said, that less is more. Sometimes it is less...

Author: /time Magazine | Title: New Plays: The Latest Pinters: Less Is Less | 7/18/1969 | See Source »

...Adolfo salon proved such an instant success that Blass was repaid in full in less than a year, and Adolfo settled down to a clientele so devoted, he had almost no need to advertise. Word of mouth, from the right mouths, was enough. "My customers are my public relations," he says. "I don't call them. They call me." It might be Manhattan Socialite Mrs. Joseph A. Meehan, who once dashed in, Adolfo remembers, needing "something amusing to wear to a Mideastern party in Southampton. We put our heads together and came up with harem pants." Or Philadelphia grande...

Author: /time Magazine | Title: Fashion: The Big A | 7/18/1969 | See Source »

...evening skirts for her, "It's kind of spooky-like osmosis," she says of the relationship, "the way we think alike about color and fabric." And, as if that were not enough, Mrs. Cooper adds, "There is so much pleasure and so much fun in spending less...

Author: /time Magazine | Title: Fashion: The Big A | 7/18/1969 | See Source »

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