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Word: less (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Despite the appeal to pet-set snobbery, the premium foods do seem to make a difference. Super dog foods, for example, contain higher-quality protein and less sugar than run-of-the-mill fare. Result: animals that smell good, have shiny coats and do not excitedly jump about. Even the pet-food giants, which control most of the $6 billion industry, have started toeing the health-food line. Last year Ralston Purina introduced O.N.E., or Optimum Nutrient Effectiveness, for snooty canines. And Quaker Oats has revamped its Cycle products for young, old and overweight dogs...

Author: /time Magazine | Title: Pet-Set Snobbery | 12/19/1988 | See Source »

Though quality comes at a price -- 30% to 40% more than regular pet foods -- proponents of the premium brands argue that the animals do not consume as much because the food is better. Some pet owners, however, suggest that the animals eat less simply because they don't like the stuff...

Author: /time Magazine | Title: Pet-Set Snobbery | 12/19/1988 | See Source »

...terms of the death toll, the temblor was among the century's worst. In terms of the magnitude of the shock, though, it was a good deal less severe: the quake that hit Mexico City in 1985, for example, was a considerably more destructive 8.1 seismic shock, yet fewer than 10,000 people died. Experts laid much of the blame for last week's shocking toll on the shoddy construction of the buildings in Armenia's cities and towns. According to Brian Tucker, acting state geologist of California who has visited Armenia, many buildings in the region are made...

Author: /time Magazine | Title: Soviet Union When the Earth Shook | 12/19/1988 | See Source »

...have the majority of American jobs placed so many demands on employees. To compete effectively, the average American worker today must employ skills at a ninth-to-twelfth-grade level, in contrast to the typical fourth-grade standard during World War II. "It's not that people are becoming less literate," points out Irwin Kirsch, a senior research psychologist working for the Educational Testing Service in Princeton, N.J. "It's that we keep raising the standards...

Author: /time Magazine | Title: The Literacy Gap | 12/19/1988 | See Source »

...addition, the growing use of high-priced private coaches and special prep courses may put less affluent applicants at a disadvantage. "It is certainly unfair to the poor," admits a mother who paid $1,000 for an outside counselor. "But without it, my daughter's chances at Brown and Stanford wouldn't be nearly as good. It was necessary...

Author: /time Magazine | Title: Education: Welcome To Madison Avenue | 12/19/1988 | See Source »

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