Word: less
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Dates: during 1980-1989
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...furniture. IKEA gets promotional mileage even from the wrench: it appears everywhere in the store, talking in cartoon balloons and giving advice about such things as the store's return policy and its delivery service. The allure of the unassembled products is that they sell for at least 30% less than finished furniture of comparable quality. Customers do not seem to mind putting their bargains together. In its first 15 months of business, the Dale City IKEA has assembled some $40 million in sales...
...participating in the economy of their regions. The Passamaquoddy own several businesses in northern Maine, including the largest cement plant in New England. The Cherokee in North Carolina have bought a factory for making mirrors. This strategy enables the American Indians to address their unemployment problem and become less dependent on federal subsidies...
...entry in Gorbachev's lexicon, along with another mouthful: obshchaya bezopasnost (mutual security). In the world according to Gorbachev, these concepts mean rejecting the basic zero-sum, cold-war notion that any gain for one side requires a loss for the other, that security depends on making rivals insecure. "Less security for the U.S. compared to the Soviet Union would not be in our interest," he says, "since it could lead to mistrust and produce instability...
George Kennan, the prescient diplomat who formulated the U.S. doctrine of containment shortly after the end of World War II, ruminated at a reunion of State Department planners about how these global changes have made the East- West ideological struggle less relevant to how the world is ordered. Says Kennan, who in recent years has adopted a more benign view of the Soviet Union: "The whole principle of containment as that term was conceived when it was used by me back in 1946 is almost entirely irrelevant to the problems we and the rest of the civilized world face today...
...could successful internal changes end up making the Soviets more, rather than less, aggressive -- and eventually more effective in pursuing their global ambitions? "I don't see why we should welcome the prospect of an equally dangerous, equally malicious, equally aggressive Soviet Union with the only difference being that it will have a more efficient economy," says Richard Perle, a former Assistant Secretary of Defense. Henry Kissinger, who believes that the Soviet attempts at reform are sincere, captures the dilemma nicely: "There are two dangers for the U.S. in this program: first, that it may fail; second, that...