Word: lessards
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...gimmicky atmosphere carried over to employee relations as well. Mary B. Ridge '76 said yesterday that during a job interview last summer Lessard demanded that she stand on the counter and sing or dance...
...Lessard acknowledged yesterday that he likes his employees to be "outgoing." "I might ask them to jump on a table and sing," he said, "or to carry a sandwich board to Harvard Square and back." If employees refuse, Lessard gives them or cuts their hours way back...
...Lessard said that recently business has suffered because of publicity connected with the consent order. "We're not half as busy as we were," he said. Lessard believes that his troubles represent "the beginning of the end of the small ice cream parlor...
Local ice cream sellers expressed anger at Bic's claim of selling "the only natural and best ice cream in Boston." "That's full of shit," said Fred Mojaver, owner of Fred's Ice Cream Shops in Cambridge and Boston. Lessard defended Bic's claim, but acknowledged that identically natural ice cream was on sale at Brigham's stores throughout the Boston area...
...manager believes that the state unfairly singled out Bic's for censure. Lessard said that there is no precise or legal definition of "natural" or "homemade" and that even Steve's and Kelly's use a "pre-made commercial ice cream...