Word: lesse
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Dates: during 2000-2009
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...Well, pardon my saying so, but I don't want them. I don't want to pay less. If anything, I'd rather pay a little more...
...that leads to my second argument for higher prices: if stuff costs more, we'll buy less of it (that's the demand curve in action). If we are forced to buy fewer things, then perhaps we'll start to break this mentality that the way to happiness is to own more...
...College who helps run the group, points out in her book The Overworked American, when workers became more productive over the second half of the 20th century, we as a society chose to take the benefit as more stuff. We could have also decided to, say, work a little less...
...blades were no match for the ice that goes into smoothies. When "low cost" is the marketing trope we most respond to, quality easily falls by the wayside. And that state of affairs, Shell concludes based on the response to her book, bothers no one as much as the less affluent people who inexpensive goods are supposed to benefit the most. They can't always afford a replacement...
...which is why in this year's mad present-buying rush, I'm not celebrating the notion that I get to pay less. I'd rather have the sorts of things that only come with a higher price...