Word: lesser-known
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...tobacco empire of South African Anton Rupert manufactures and sells one out of every 15 cigarettes in the world. His brands include Rothmans in Canada and Dunhill in Britain, as well as the lesser-known Edgeworth cigarettes and pipe tobacco in the U.S. Yet until now his realm was more of a loose association of fiefdoms than an empire. All of his companies were managed and a controlling interest was owned by nationals of the 23 countries where they were located. As a result, the Rupert group does not appear in FORTUNE'S list of the 200 largest corporations...
...other short-order items served up at F.W. Woolworth lunch counters. Their managers had violated the rules by raising prices without obtaining advance approval, and as a result had to lower the tab for a hamburger in midtown Manhattan, for example, from 70? to 65?. Four other large but lesser-known merchandisers were also ordered to roll back prices...
...dilemma is painfully difficult. He has come across as a fuzzy Establishment kind of politician in a year when voters seem in revolt, and has been unable to put his brand on any issue that can attract that fed-up, turned-off voter. If he cannot beat such lesser-known Democrats, how can he be seen as the man to beat Nixon? "He's got to find the ways to tap the anger and frustration that people have about big government and big business," says Senator Tunney, one of his now-disillusioned supporters. "I know Muskie favors reform...
...expect all his court art to follow a pattern like that of the Limbourg brothers, who made him what must be the most famous set of miniatures in history-the Très Riches Heures du Due de Berry. A tiny portrait of the duke in the Limbourgs' lesser-known Belles Heures epitomizes their manner: the stiff figure, kneeling devoutly before a sumptuous Gothic ground of red and gold brocade, the flat silhouettes, the sharp, unatmospheric color and light. The painting is conceived as a precious object, wrought with infinite care. So, too, with the work of the Rohan...
...crucial roles of the Godfather's sons, such glamorous candidates as Robert Redford, Warren Beatty and Jack Nicholson were ruled out in favor of lesser-known actors with a tougher, more authentic look: Al Pacino as Michael, the Ivy-educated son who succeeds the Godfather; James Caan as the lusty Sonny, the oldest son whose hot temper betrays him; Robert Duvall as the adopted son Tom Hagen, the lawyer who be comes the family's consigliere; John Cazale as Fredo, the timid, feckless son who is given a Las Vegas casino to play with. For the role...