Word: lesser
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Dates: during 1970-1979
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...concern over Californication has led to a reverse sell. After decades of come-hither promotion. Westerners are beginning to unsell their own states. Seattle Attorney Irving Clark Jr. passes through lunch-hour crowds flashing his THINK SMALL, LESSER SEATTLE...
Western analysts of Mao Tse-tung's China have long marveled at his regime's capacity for surviving repeated self-destructive outbursts. It has been at it, with greater or lesser intensity, since 1966, when Mao launched the convulsive Cultural Revolution in an effort to shake out the "revisionists" and strengthen his own slipping grip on the party machinery. The whole shebang very nearly came apart last September when an abortive barracks coup by his own Defense Minister and heir apparent, Lin Piao, forced Mao to ground the entire Chinese air force for weeks, and subsequently to cashier...
...enormous burdens of the presidency? Past U.S. Presidents have had their emotional problems: John Adams had several nervous breakdowns, Franklin Pierce was an alcoholic, Abraham Lincoln had recurring periods of near-suicidal depression, Rutherford Hayes as a young man wandered about the streets of Sandusky, Ohio, weeping uncontrollably. Lesser officials have also been afflicted. Secretary of Defense James Forrestal committed suicide in 1949 while hospitalized for involutional melancholia. Alabama Governor George Wallace, who announced last week that he would not seek a third-party nomination this year, still receives a 10% disability check from the Veterans Administration because of "psychoneurosis...
...lower levels, however, in about 35 states, where McGovern's superb organizations blitzed delegate caucuses and primary elections. The McGovern staff is trying to bring local candidates and professional politicians into his cause and will offer cooperative candidates the aid of this volunteer pool in their campaigns for lesser offices. The young enthusiasts will readily work with the regular Democratic organizations, Campaign Manager Gary Hart says, if they are wanted -and they will move in anyway even if they are not (see box, page 10). He concedes, however, that they are not tough enough to contend with the outright...
...Lesser said research will explore practical questions--such as what types of visual materials appeal to children, hold their attention and teach them effectively--and more theoretical areas--such as the mechanisms involved when youngsters imitate the behavior of TV characters...