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Word: lessers (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...Backer & Spielvogel was merged with Ted Bates, while Dancer Fitzgerald Sample and Compton were combined to form Saatchi & Saatchi Worldwide. Says Carl Spielvogel, chairman of the merged Backer Spielvogel Bates network: "We don't cooperate with the other network in any way. We compete for the same clients." Simultaneously, lesser Saatchi- owned agencies were arranged in smaller groups...

Author: /time Magazine | Title: Sibling Setbacks | 12/25/1989 | See Source »

Still, a hulking hot-dog stand is often a lesser evil than what some developers want to put in its place. When a new mini-mall threatened to replace the Minuteman Carwash in Los Angeles, a 1960 building sporting a boomerang-shape decoration on its roof, neighborhood residents petitioned the Cultural Heritage Commission of Los Angeles to declare it a landmark. The ploy failed, but the case attracted the attention of the National Trust for Historic Preservation, the largest preservation organization in the U.S. Says trust spokeswoman Courtney Damkroger: "If something like this gas station is designated a landmark locally...

Author: /time Magazine | Title: Design: Tacky Nostalgia? No, These Are Landmarks | 12/11/1989 | See Source »

...idiocy of entrenched bureaucracies and the power of language to twist and distort ideas. It also highlights the unwitting complicity of ordinary citizens in the maintenance of totalitarian regimes. "Everyone is in fact involved and enslaved," Havel once told TIME. "Each person is capable, to a greater or lesser degree, of coming to terms with living within the lie." Almost alone in his quest, Havel has refused to compromise...

Author: /time Magazine | Title: East-West: The Conscience of Prague | 12/11/1989 | See Source »

...guess what kind of dealing structure will emerge from this mud wrestling in the '90s? Pessimists think the world contemporary art market, just like the communications industry, could implode into six or seven megadealers, each with an international corporate base formed by gobbling up aging or lesser competitors. The middle rank of dealers will have been squeezed out by the raids on their artists and stock, and at the bottom of the heap a litter of small galleries, treated as seedbeds by those on top, will be kept to service the impression of healthy diversity...

Author: /time Magazine | Title: Sold! The Art Market: Goes Crazy | 11/27/1989 | See Source »

Emmett Watson, a curmudgeonly columnist for the Seattle Times, has conducted an anti-California crusade for years. MOUNT THE RAMPARTS! FIGHT CALIFORNICATION! exhorts the headline of a recent Watson tirade. The columnist is the founder of Lesser Seattle, an antibooster organization that seeks to "keep the bastards out" by exaggerating the city's negative characteristics, such as its notorious rainfall. The organization's slogan: "Have a Nice Day -- Somewhere Else!" Watson insists that his crusade is tongue in cheek, but many newly arrived Californians take less satirical slurs to heart. "Our very first day the Welcome Wagon lady called...

Author: /time Magazine | Title: Californians Keep Out! | 11/13/1989 | See Source »

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