Word: lessers
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Dates: during 1990-1999
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...these did not test well, and Lesser says the group "went back to the drawing board...
...seminars in effect came to serve as informal auditions, as the team searched for "Creative people who really understand that this is an educational program," Lesser says...
According to Chall, it was finding these unique people and bringing them together that was Lesser's strength...
Chall continues to work on children's television, but is now working with Lesser developing a new show for WGBH called "Reading Between the Lions." The goal of this new show is to teach reading to children in first through third grades...
...Lesser is also involved in consulting with foreign co-productions of Sesame Street. The first of the co-productions was launched in 1971, when Mexico began a Spanish program which is now shown in 16 Latin American countries...