Word: lessers
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...late July, the McCain campaign had demonstrated that it could also shake up the presidential race by deploying outrage's lesser twin: outrageousness. In a set of advertisements for both the Internet and television, the campaign compared Obama to Britney Spears, Paris Hilton and even Moses, mocking Obama's "celebrity" in a way that was both controversial and certain to grab lots of free airtime...
...Most campaign journalism has a terrible sameness about it, and there are portions of this piece, culled from Wallace's week with John McCain during the fractious 2000 GOP primary race, that read like lots of other stories by lesser writers. But while he got caught up in the misery of travel and the griping of the press pack, Wallace also noticed that it was the television camera men who were the most trustworthy witnesses and analysts of the candidates' chances, and developed a deep appreciation for the sacrifices John McCain made, and the indignities he faced, as he tried...
Boredom is not the only feeling Home inspires. Awe is another one. As writers go, Robinson is among the superpowered. She moves easily in and out of minds that to a lesser writer would be solid and opaque, evoking their smallest, most intricate emotions with master-level eloquence. But at heart, Home is Jack's book, or it should be, and therein lies the problem. He's charming enough--God knows what the Boughton family did for the 20 years he was gone, since he's the only one in the house who can make a proper joke. He just...
...also mean that "lesser" cancers don't get as much attention. M.D. Anderson has a project to map the entire bladder-cancer genome. "It's not something that NIH is interested in because it's a little less common than other cancers," says DuBois. Using other funds, researchers identified a gene defect that correlates smoking and bladder cancer. "If you have that defect and you smoke, there's a 100% chance you'll get cancer," says DuBois. But the hospital is more likely to get support for work on lung cancer, a much bigger problem. So call it research triage...
...second tier of summer's heroes included some surprises, too. Iron Man, a new franchise built around a lesser-known Marvel Comics character and a lead actor, Robert Downey Jr., whose indie-heavy resume didn't suggest he'd lure the masses, managed to take in $317.5 million. Indiana Jones and the Kingdom of the Crystal Skull, the film most prognosticators expected to whip into first place, came in third with a respectable though not earth-shattering $315 million. Another summer sure thing - Will Smith in the superhero movie Hancock - made $226 million, a hit by most actors' standards...