Word: lesses
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Dates: during 1950-1959
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...rescued his aged (founded 1760), slipping company by gambling heavily on smokers' future desires. He changed the filter and blend of Kent cigarettes to cut down tar and nicotine and -as he says in the kind of phrase that sounds snappy around a boardroom table -give smokers "less of the things they have been smoking filters to get less of." Result, in the statistics that look wonderful on a boardroom chart: Kent's domestic sales zipped from 3.4 billion to 36 billion a year; Lorillard's stock went from 15⅛ to 89; Lorillard sales jumped from...
More Jobs v. Less Cost. Senator Scott made no bones of the fact that he had kept the pressure on the Defense Department and the White House, arguing that B.L.H. should get the award because Philadelphia was then an area of "substantial unemployment." But under a 1954 Executive Order by President Eisenhower, even substantial unemployment is not a valid argument if a domestic company's bid is 12% or more above the lowest foreign bid. B.L.H.'s bid was 21% higher than English Electric's. ODCM Chief Leo Hoegh got around that by arguing that a contract...
...partly autobiographical novel, Hadrian the Seventh, Rolfe created a fantasy in which the College of Cardinals chooses as Pope an expelled English novice (like himself) who reforms the church and the world, and dies a martyr. In The Desire and Pursuit of the Whole, Rolfe told the truth, little less fantastic, about his years as a sort of gondola bum in Venice. Nicholas Crabbe concerns Rolfe as a pitiful but unpitying literary hack in turn-of-the-century London -badgered, betrayed and swindled by a gallery of grotesque clowns called publishers and editors. The spite of this novel...
...Doctor's Dilemma. A careful, perhaps too conventional interpretation of a play that sheds less light on its subject than it does on the mind of Playwright Bernard Shaw, who sometimes dates but never sedates...
West Side Story. Romeo and Juliet (more or less) in New York's slums. Music by Leonard Bernstein, brilliant choreography by Jerome Robbins...