Word: lesses
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Dates: during 1970-1979
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...costly demands of regulation stand to weaken competition within the industry. GM will gain strength, Ford will at least hold its own, while Chrysler and AMC will probably lose ground. The bigger the company, the less trouble it will have meeting the standards. GM last year sold almost half of all the vehicles bought in the U.S. and registered sales of $63 billion, roughly equal to the gross national product of Switzerland. GM is able to spread fixed costs across a much greater volume than its competitors can, and it can spend more for experiment and developing new hardware...
...outlook at the glasshouse head quarters of Ford in Dearborn, Mich., is a bit less cheery than at GM. The company had sales of $43 billion last year, and so far this year has man aged to hold its share of the market for U.S. makes, about 27%, vs. 60% for GM. Ford's compact Fairmont is moving well, but sales of its subcompact Pinto are down because of publicity over faulty gas tanks on earlier models, which sometimes exploded when hit from the rear. The much publicized ousting of Iacocca as Ford's president and the threatened...
...biggest draw is price. In West Germany, a Chevrolet Camaro and Ford Mustang cost about $10,400 each, compared with the sticker price of $9,700 for a VW Passat (which is called Dasher in the U.S.). The Chevy Caprice sells for about $14,000, or $1,000 less than the top-line Audi 100LS and $2,000 less than the BMW 525. Indeed, the dollar has declined so much that in some European countries, U.S. cars cost less than they did last year...
More cost, less drilling...
Willard concedes that only a few of the 38,000 quadriplegic Americans may want to live with a monkey, just as only about 5% of all bund people rely on guide dogs. But she believes a sufficient need exists for less costly live-in assistance. By summer, Willard hopes to obtain foundation funding so she can prepare more of the little organ-grinder monkeys as helpers for the handicapped...