Word: lesses
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Next spring Polo Ralph Lauren is planning virtual shows for its less-expensive Lauren line as well as its children's line. But the company isn't ready to present its most prestigious line, the Ralph Lauren collection, online. "It's certainly up for debate," says Lauren. "It's making us think differently about how we show our product and how we can show the Ralph Lauren collection...
...fashion show has become prohibitive," says David Lauren, Polo Ralph Lauren's marketing chief. "And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show." The result is that many designer-initiated brands - including the less-expensive lines, like Donna Karan's DKNY, that are presented during New York Fashion Week - are rethinking the traditional fashion show. This fall the British designer Alexander McQueen made a splash by live-streaming his Paris show on his website. The season before, Louis Vuitton live-streamed its show on Facebook...
...jumping off flying books. The idea, says Lauren, is to bring a cinematic feeling to the brand's advertising images. And instead of the company's spending $1.5 million on an audience of approximately 700 members of the fashion press and department-store buyers, the virtual show will cost less than $50,000 to produce and is expected to attract more than 40 million page views...
...severe the current H1N1 pandemic seems depends on what you use as a measuring stick. Compared with previous pandemics, like the 1918 Spanish flu, which killed 20 million people and infected up to 40% of the world's population, or even the far less deadly 1957 and 1968 bouts with a strain of H1N1 influenza similar to the 2009 strain, things don't seem as bad this time around. Fewer people are getting severely ill when infected, and fewer have died or required hospitalization from the flu than in previous pandemics. (See what you need to know about the H1N1...
...clear, however, that past pandemics are an appropriate gauge for evaluating the current flu or that the new projections are based on complete data. The eventual death toll of 2009 H1N1 may be less grim than the outcomes of previous pandemics, but it should be noted that 90 years ago, and even 40 years ago, health officials lacked the antiviral therapies and nationwide vaccination capabilities that are available today. That may have contributed to pandemics having a more devastating effect on the health of past populations...