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Humans can't live without salt, but most Americans could do with far less of it. On average, they consume roughly twice the amount their bodies need. All that gorging has boosted rates of hypertension, heart disease and stroke, costing the U.S. up to $24 billion in health care costs and 150,000 lives every year. Amid growing public-health concern, PepsiCo announced plans to introduce a "designer salt" (its crystals are shaped in a way that wrings more taste out of smaller amounts) that will reduce the sodium in Lay's Classic potato chips and other snacks...

Author: /time Magazine | Title: Brief History: Salt in U.S. Food | 4/5/2010 | See Source »

...studios' preferred plots reflect their means of creation. Pixar writer-directors, working in a San Francisco suburb far from the seat of industry power, get lots of staff support but pursue their visions more or less on their own. DreamWorks movies, made mostly in the Hollywood suburb of Glendale, are team efforts. A Pixar film may have one writer besides the director; it's total auteur handicraft. Most DreamWorks movies credit two directors and several writers, and play like the spiffiest vaudeville. The DreamWorkers aren't in the masterpiece business; they just want to provide an expert good time...

Author: /time Magazine | Title: Dreaming Up How to Train Your Dragon | 4/5/2010 | See Source »

...they don't binge very often. Like other deprivation bloggers, they say their project made them realize they need far less than what they were accustomed to consuming...

Author: /time Magazine | Title: Cash Crunch: Why Extreme Thriftiness Stunts Are the Rage | 4/5/2010 | See Source »

...nationwide "Day of Anger" that agitators had hyped for weeks proved to be marked less by ire than by indifference. Organizers, miffed at the sputtering economy and rising prices, had hoped tens of thousands would show on March 20 to call for Prime Minister Vladimir Putin to resign. But demonstrators in some cities numbered only in the hundreds. The state media, meanwhile, largely ignored the protests. The Kremlin was unmoved...

Author: /time Magazine | Title: The World | 4/5/2010 | See Source »

...whimpering at its wicked simplicity: "Could the number two change its properties?" I'd been raised to think numbers were as close to reliable as anything could be, so clean and clear and immune to argument. Some are odd, some round, some lucky, but three will always be one less than four...

Author: /time Magazine | Title: The U.S. Census: Why Our Numbers Matter | 4/5/2010 | See Source »

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