Word: lessness
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Dates: during 1960-1969
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...measuring 179 in. from its broad nose to its short tail. But the Maverick is also several inches shorter than such "compacts" as Ford's Falcon, which has grown to 184 in. in length and $2,283 in price. Partly because more and more Americans want smaller and less costly cars, imports have swelled from 52,000 in 1955 to 986,000 last year, when they accounted for more than 10% of the 9.4 million sold in the U.S. As lacocca told TIME'S Detroit Bureau Chief Don Sider: "We don't assume that the Maverick...
...fears that the market would not then support a new line. By 1966, however, it was clear that U.S. compacts were losing considerable ground to imports. The Falcon, which reached a peak of 493,000 sales in 1961, was down to 163,000 that year-and to even less in 1967. At a meeting of Ford's new-products group in the "Glass House," the company's Dearborn headquarters, lacocca decided that it was time to move. Chairman Henry Ford agreed...
...Eclectic Car. In all the planning, the primary goal was to build a car that would list for less than $2,000. To do that-and still allow dealers a reasonable 17% profit (v. the usual 21% to 25% markup)-Ford had to pare the tooling costs. So it built an eclectic car. Maverick owes its front suspension to the Mustang; the steering gear comes straight from the Fairlane; the standard 105-h.p. six-cylinder engine and the rear axle were borrowed from the Falcon. Even so, Maverick's development costs added up to a hefty $71 million...
...acre ranch stocked with 3,500 head of cattle, if he will please, please play in the fledgling American Basketball Association; that's in addition to the $1,000,000 he is expected to receive when he joins the pros. During his career, Ben Hogan earned less than $300,000 on the links. This year Arnold Palmer Enterprises will meet a payroll of more than $1,000,000, covering his interests in such businesses as dry cleaning, insurance, sportswear, motels, men's cosmetics, real estate and power tools...
...extent reversing the situation in Remain Gary's 1968 comic novel, The Dance of Genghis Cohri). Says Kazakh: "Wirthof still glitters in me, on my energy, in my time: that mica glitter of his: that is the source of my exhaustion; if only he would glitter less I would not have to despise him so much, and how much time and energy I spend on despising him, but there seems to have been a bargain struck between us, and I don't know how to get out of it, surely it cannot hold forever...