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Then there was the appliance salesman who offered to carry my bags as we toured the microwave aisle. When I called my husband to ask him to check some specs online, the salesman offered a pre-emptive discount, lest the surfing turn up the same model cheaper at Best Buy. That night, for the first time, I saw the Hyundai ad promising shoppers that if they buy a car and then lose their job in the next year, they can return it. (See 25 people to blame for the financial crisis...

Author: /time Magazine | Title: In a Recession, the Consumer Is Queen | 2/19/2009 | See Source »

...viability will require a focus on more than just pricing. Harley-Davidson must reconsider its dependence on its popular touring bikes - which one industry analyst, Tony Gikas, of Piper Jaffray in Minneapolis, says "look like geezer bikes." To some degree, Harley-Davidson can't dramatically alter the bikes' looks, lest it alienate its core patrons. Nevertheless, Gikas says, "You don't find too many 21- and 22-year-old guys with their girlfriends riding around on Harleys. Or wanting...

Author: /time Magazine | Title: Harley-Davidson Tries to Rejuvenate Its Business | 2/18/2009 | See Source »

...successful in cutting carbon emissions rapidly - hardly an easy task - the momentum of climate change will continue for centuries. That means our ability to adapt to the impacts of warming, including more aggressive responses to wildfires like those in Australia, will become all the more critical, lest natural disasters turn into human catastrophes. But it also means that the world we've become accustomed to will change, perhaps irrevocably. The wildfires in southern Australia are already the worst in the nation's history - but they surely won't be the last...

Author: /time Magazine | Title: Why Global Warming May Be Fueling Australia's Fires | 2/9/2009 | See Source »

...Lest this sound too much like boasting, let me put this moment in context a bit. In real life, I’m a physics and computer science major—the most physical exertion I get on any given day is that of my fingers dancing across a keyboard. And yet, once a week on the IM pitch, I am able to put all of that behind me and get a full workout while teaming up with others in my house to defend the prized Strauss...

Author: By Tomo Lazovich and Marcel E. Moran | Title: A Sporting Proposition | 2/6/2009 | See Source »

That's the sort of attitude that needs to be brought to bear on global fishery management, lest wild fish disappear from our menu. The FAO code is valuable in principle, an excellent guide to a more sustainable fishing industry, but it's voluntary and lacks the teeth needed to save the world's fisheries. Of course, the very global nature of fishing, which often takes place outside any single nation's territory, makes it a classic tragedy of the commons. It's to the individual profit of any one fisherman, or any one nation, to keep fishing as long...

Author: /time Magazine | Title: How Not to Save the Fish | 2/4/2009 | See Source »

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