Word: letã
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...student researchers, hired every spring, e-mail copy to Let??s Go’s headquarters in Cambridge, where editors then turn the writing into fresh books ready for publication in the fall...
Emma R. F. Nothmann ’04, Let??s Go’s outgoing publishing director, would not comment on internal company discussions, but she said that Let??s Go is not in financial peril...
...time, a market study confirmed the brand’s suspicions that customers would not mind if some of the guides were published less than annually, he said. Let??s Go then moved to publish only a portion of its guides annually, taking out guides like Costa Rica and Vietnam from the annual rotation...
...likely candidate for less frequent updates is the China guide, said the Let??s Go official...
...Although Let??s Go would not comment on its exact sales numbers, Mercer said the drop in 2001 was “precipitous”—in-step with market-wide trends after the Sept. 11 attacks...