Word: lets
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Dates: during 2000-2009
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...interesting. I think the lag time works because what I'm trying to get across is that we get so drunk with excitement about the little trends and stories that flit through our lives, but if you look at them in retrospect even a month down the line - let alone two years - you see that they weren't that much to get excited about in the first place...
...Local"-you see the decal in the store window, the sign at the farmer's market, the bright, cheerful logos for Local First Arizona, Think Boise First, Our Milwaukee, and homegrown versions across the states. The apparent message is "let's-support-local-business", a kind of community boosterism. But buying close to home may be more than a feel-good, it's-worth-paying-more-for-local matter. A number of researchers and organizations are taking a closer look at how money flows, and what they're finding shows the profound economic impact of keeping money in town...
Imagine you're a huge American company that has built its reputation on durability, reliability and being the biggest damn dog on the street. Then let's say you get into horrible, disastrous debt and have to go begging to the government, like a sad little stray. And then you still end up in Chapter 11. Your customers are peeved because they have to bail you out. Your frailty makes them wary of buying anything from you. And every wrong thing you've ever done (like, say, making the Pontiac Aztek,) nags at them like a stain...
...first salvo in GM's "Reinvention" campaign, a 60-second TV spot that hit the air on June 2, is remarkable for its unusual tone. "Let's be completely honest," it begins. "No company wants to go through this ..." If starting with contrition is an attention grabber, especially for a chest-thumping car company, even more so are the images that flash across the screen as the ad turns to its next theme: "Reinvention is the only way we can fix this, and fix it we will," the narrator intones over footage of people streaming out of public transport...
...Well, let me ask you the same question in a different way: Who would win if you were to play Federer in your prime...