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...Local"-you see the decal in the store window, the sign at the farmer's market, the bright, cheerful logos for Local First Arizona, Think Boise First, Our Milwaukee, and homegrown versions across the states. The apparent message is "let's-support-local-business", a kind of community boosterism. But buying close to home may be more than a feel-good, it's-worth-paying-more-for-local matter. A number of researchers and organizations are taking a closer look at how money flows, and what they're finding shows the profound economic impact of keeping money in town...
Imagine you're a huge American company that has built its reputation on durability, reliability and being the biggest damn dog on the street. Then let's say you get into horrible, disastrous debt and have to go begging to the government, like a sad little stray. And then you still end up in Chapter 11. Your customers are peeved because they have to bail you out. Your frailty makes them wary of buying anything from you. And every wrong thing you've ever done (like, say, making the Pontiac Aztek,) nags at them like a stain...
...first salvo in GM's "Reinvention" campaign, a 60-second TV spot that hit the air on June 2, is remarkable for its unusual tone. "Let's be completely honest," it begins. "No company wants to go through this ..." If starting with contrition is an attention grabber, especially for a chest-thumping car company, even more so are the images that flash across the screen as the ad turns to its next theme: "Reinvention is the only way we can fix this, and fix it we will," the narrator intones over footage of people streaming out of public transport...
...Whether or not the new ad sells cars, it is clearly having a cultural impact. It has already spawned at least one spoof ("Let's be completely honest," it opens. "Our lawyers say we have to ...") and much Internet chatter, with one wag wondering if GM was wise to adorn the spot with music from a song ("Interstate 5," by the Wedding Present) about a person who was used for a night and then abandoned. Here's hoping GM customers don't identify with the lyrics too closely...
...predicts a Mousavi win in the first round with 54% of votes, compared to 24% for Ahmadinejad. The poll predicts an unprecedented turnout of 84%. Still, Abtahi told TIME, "It all depends on voters' participation rate. The great crowd of Mousavi supporters has to translate into votes on Friday. Let's hope those young girls and boys aren't more interested in getting each other's phone numbers than they are in voting...