Word: letterform
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...exhibit gives evidence of the gradual idealization of the printed, rather than the handwriting, letterform. One 1570 piece exemplifies the increasing dominance of the roman types, Giovan france Cresci, a calligrapher, tried to invigorate his own fading business by putting together a book whose lettering suggested that hand should imitate machine...
...consequence of letterform democracy typography now tilts in a direction that conservative designers of the last century would abhor. Faddish fonts dominate the media for a few months, than grow obsolete. Last year you could find Adobe's "Lithos," "Industria," and "Insignia splashed across potato chip bags, MTV, HBO, and the ads in this newspaper. It becomes possible to date to document by the type it contains. "windsor? So woody Allen, so '87. Copper plate?. Already retro by the summer of 1992. "Arcadia?". Late November 1991. "About Faces" contain non of these...
Consequently, Adobe sells many copies of Robert Slimbach's recent "Minion" (the face in which this text is set), a neo-classical type to the mass market, but alternative type foundries such as Emigre and fontshop International survive as well. Experimental typographers, having given up on the traditional, roman letterform, base new on photographs and Dizzy Gillespie's handwriting. The 1980s and '90s have produced a dazzling number of new types...
After dinner, Burriss, Young 55, assistant dean of Freshmen and proctor of Massachusetts Hall, read a letterform, the President and Fellows that declared, "This anniversary shall be celebrated this evening with reverence, thanksgiving, decorum, and all degrees of gravity, merriment, and appropriate piping, clangor, and percussion sound...
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