Word: letterless
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Noyes, who died in 1977, also developed a logo for Mobil with Chermayeff & Geismar Associates. This firm also created the fetching, letterless, four-color octagonal trademark for the Chase Manhattan Bank, probably the first completely abstract logo, whose design, says Chase, is supposed to "convey a sense of dignity and the dynamic purpose of the bank." The versatile and famous CBS eye was developed by Bill Golden, art director at CBS for 19 years. Currently, the leading imagemakers are Lippincott & Margulies, who created the Xerox logo and claim authorship of more than 2,200 others, including Uniroyal, RCA and ChemBank...
...early hours of the first week of May; they massed together before Widener in one grand display for the benefit of Notman's and the Album: then--oblivion. The almost-alumnus is no more to be distinguished from the rest of Harvard than is the sweaterless and letterless athlete...
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