Word: letterpress
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Dates: during 2000-2009
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...Carolyn Fraser, a letterpress printer in Melbourne, Australia, adopts a different metaphor to explain the problem. "Verdana was designed for the limitations of the Web - it's dumbed down and overused. It's a bit like using Lego to build a skyscraper, when steel is clearly a superior choice...
...lead type in dozens of fonts, styles, and point-sizes. You want a wood-carved stamp for “The World According to Garp?” Sure, they’ve got that. (Somewhere.) The place, of course, is The Bow & Arrow Press, a student-run letterpress nestled within the winding tunnels of Adams House. It is managed by volunteers, of which Jacoby is an especially devoted example, and is open to the entire Harvard community, regardless of previous experience or house affiliation. Participating in the B&A takes as little effort as simply walking in during open...
...Lisa Krowinski, owner of Sapling Press in Pittsburgh, Pa., who became a full-time letterpress operator in early 2004. She loves the instant gratification letterpress printing offers. "When you're done, you have a stack of whatever you've just printed right in front of you," says Krowinski, who owns three letterpresses. She's a one-person shop, dividing her time between turning out her own stock cards, which she wholesales for $2.25, and custom work like wedding invitations and personal stationery. She projects 2006 revenues in the middle five figures...
Paul Moxon, a consultant, designer and printer in Birmingham, Ala., who owns Fameorshame Press, has seen the growth of letterpress printing reflected in the popularity of courses he teaches around the country. Recently, at the San Francisco Center for the Book, both his classes were sold out. Moxon believes designers are attracted to the technique because it allows them to control the entire process and select paper not used in commercial printing jobs--lush sheets with deckle edges and uneven surfaces and such inclusions as bits of leaves or flowers. It's the uniqueness of a letterpress creation that makes...
...competing with other people who are getting the newest machinery, so actually our capital investment is far less than most offset printers'," says Julie Holcomb, who has run Julie Holcomb Printers in Emeryville, Calif., for 25 years. Ironically, she adds, advances in computer technology have allowed letterpress designers to use photopolymer plates--which contain the image and text to be printed--in place of hand-set type. "I hope the people who are printing now--me included--are helping develop an audience that will be cultivated and maintained so our craft can survive," she says...