Word: letterpress
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There's not much that ben webster, a stationery designer in Salt Lake City, Utah, won't do to get his hands on another letterpress machine...
...late 2003, Webster, who produces cards using that traditional process, took possession of letterpress No. 3--he currently owns seven--by dismantling and transporting it piece by piece through a shaft he had dug in a window well. "The owner of the press told me, 'If you can get it out of the basement, it's yours,'" says Webster, 29, who started Seraph Stationery a year and a half...
Only those antediluvian behemoths can create the signature sculptured, three-dimensional letterpress look of deep impressions made in paper. That's what attracts printers and consumers, says Fritz Klinke, 65, who has spent more than 50 years working in the printing industry. Klinke owns NA Graphics in Silverton, Colo., which sells letterpress-printing supplies and parts...
Klinke is seeing a letterpress renaissance. He estimates that over the past three years, about 500 people have joined the ranks of letterpress printers in the U.S. He has 3,000 customers. Most companies, he says, are one- to three-person outfits, and about 90% post revenues of less than...
Webster projects that his revenues this year will crack six figures. With two full-time and two part-time employees, he produces stock cards of his own design and wholesales them for $2 apiece (each retails for $4 to $4.50), fills wedding-invitation orders from retailers and does letterpress jobs for other designers. Webster's in it for the long haul. "The final product and the effect are what I'm in love with," he says...