Word: letting
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Dates: during 1990-1999
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Then there's the ebbing power of ads themselves. Why should marketers shell out for tomorrow's Must-See Thursday lineup when digital VCRs like Tivo and Replay will let viewers order up any show, anytime--and effortlessly skip ads once they do? The future belongs to the customizable, one-to-one marketing software that e-commerce types are now inventing...
...years. This is just as well, as his plans for the future include getting doctorates in political science and biomedical and aerospace engineering, curing cancer, colonizing space and, natch, becoming President of the U.S. The latter shouldn't be a problem as the young frosh has resolved not to let other students "bend [his] morals." While Smith was demonstrating wisdom beyond his years, MANNY HERSHKOWITZ was proving he was young at heart. The 82-year-old made his debut at the U.S. Open tennis championships in Forest Hills, N.Y.--as a ball boy. "I'm in good shape," he reports...
...more than Steve Klotz, 41, a retirement-home director from Jacobus, Pa., and the father of Swarthmore defensive back Josh Klotz. Steve had witnessed many of the team's recent embarrassments. In 1997, during a 73-to-0 drubbing by Johns Hopkins, the scorekeepers, in an act of mercy, let the clock run through time-outs. After that season, Steve said, "The players told the administration that they were tired of going out and playing games no one cared about." Last year under new coach Peter Alvanos, Swarthmore was competitive in several games. This summer the players arrived on campus...
...gumption to write themselves off the dole. "That's absolute rubbish," Rowling says. "This is not vanity or arrogance, but if you look at the facts, very, very few people manage to write anything that might be a best seller. Therefore, I'm lucky by anyone's standards, let alone single mothers' standards...
...daughter to take on jobs that I might otherwise pay an outsider to do, such as shoveling snow from the walk or raking leaves. But we're abandoning our allowance farce--after I repay the $257 I owe her. Fortunately for me, she has generously offered to let me retire that debt at low interest, in weekly installments--you know, kind of like an allowance...