Word: letting
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Dates: during 1990-1999
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...hawked Pittsburgh paints with a takeoff on Moby Dick, and decked out Ann Miller with a Busby Berkeley chorus line to trumpet Heinz's Great American Soups. He produced radio ads for the McGovern-Hatfield amendment to end the Vietnam War and, perhaps even gutsier, persuaded Pacific Airlines to let him do a series of ads poking fun at how people are afraid...
When we're young, we live our heroes' lives. As adults, we let these dreams fade. Yet we can still do some extraordinary things in faraway places--on vacation...
...today the fish we are going for, whitefish and cutthroats, are loitering on the bottom. So we will wet cast and roll cast instead, with little weights on the line and flies that look like nymphs. Roll casting requires less arm movement. You swing out the line upriver and let it drift down in a natural motion. I find I'm not half bad at this, thanks wholly to Chouinard, who is as aware of the process in teaching as in everything else...
...California coast. On a whim, he can board a plane to British Columbia in search of brown trout and steelheads. Having accumulated a fortune, "I do what I want to do," he says. He wishes the same for his employees, who often refer to his "Let my people go surfing" speech, in which he told them to live in the moment, "as long as the work gets done," and if the surf is up, surf...
Instead of the usual parade of great photographers, this is more the story of pictures themselves, how they conquered the world and filled every last inch of psychic space. It travels from the Kodak Brownie, the memory toy that let everyone commemorate the everyday, to the computer manipulations that turn pictures into smooth lies. This is history that gives more time to mass-market phenomena and socially concerned work than anything formalist, unengaged or inward. So LIFE magazine, tabloids and the child-labor photos of Lewis Hine are all nicely served. Minor White, Garry Winogrand, Diane Arbus and William Eggleston...