Word: leukemias
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DIED. William Bernbach, 71, innovative Madison Avenue mogul who inspired the '60s and '70s trend to soft-sell advertising; of leukemia; in New York City. Bernbach preached that "honesty sells." Wit and incisiveness helped too with such campaign tag lines coined under his tutelage as "Think Small" (Volkswagen Beetles) and "We try harder because we're only No. 2" (Avis Rent A Car). His touch helped make Doyle Dane Bernbach, which he co-founded in 1949, the tenth largest ad agency, with $1.2 billion in billings...
DIED. W. Cameron Townsend, 85, pioneering Protestant missionary who brought the Bible to primitive groups by devising a written form of their language and then teaching them to read it; of leukemia complications; in Lancaster, S.C. A college dropout, Townsend found his calling in Guatemala in 1917 when he tried to sell Bibles written in Spanish to Indians who spoke only Cakchiquel. He learned the language, then during the next twelve years, with no formal linguistic training, developed an alphabet that he used to write a Cakchiquel translation of the New Testament. In 1935 he co-founded the nonprofit, nonsectarian...
...years, the precarious state of Leonid Brezhnev's health has been a source of worldwide concern. The Soviet President has at various times been reported to be suffering from heart disease, emphysema, leukemia and cancer of the jaw. In public, he has sometimes appeared to be weak and unsteady, occasionally even on his deathbed. At other times, he has seemed relatively fit, meeting foreign dignitaries, delivering long speeches and even traveling to Western Europe...
...researchers found that the game that produces lung cancer is different from the gene that causes leukemia, showing that no one type of gene causes all kinds of cancer, Goubin said...
...researchers also discovered that more than one kind of gene can produce a single type of cancer, he added, noting that leukemia, lung cancer and bladder cancer on be caused by at least two genes...