Word: levand
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...Wichita, Kans. last week the Eagle screamed with delight. Its owners, the brothers Victor & Marcellus Murdock, had the supreme joy of seeing their despised rival, the Beacon, convicted of fraudulent advertising. The Beacon and its publishers Max & Louis Levand were tried for labeling certain merchants' advertisements in their Beacon with a "Seal of Quality" bearing the signature of Dr. Russell Eugene Hobbs, until lately city physician. Dr. Hobbs had told the grand jury he had not consented to the use of his signature (TIME...
...given its advertising contract to the newcomer was broken into in the small morning hours, photographs were taken of the empty counters, and were published by the rival print under the caption "Results of Advertising in Our Competitor." To anyone who did not know that the brothers were named Levand, and that they had served their apprenticeship with Frederic J. Bonflls on the Denver Post, this might seem harsh treatment, but the Wichita paper will have to go much farther than this to discourage them...
...fight between the Wichita, Kans., Eagle and the Wichita Beacon which started five years ago when the thick-skinned Brothers Levand-Max, Louis and John-bought the Beacon from Senator Henry Justin Allen, last summer became Wichita's best newsstory. Last week the thin-skinned Brothers Murdock-Victor and Marcellus-who own the Eagle were under the impression that the Levands had suffered a stunning defeat. Eagle headlines happily screamed the news that the two liveliest Levands, Max and Louis, had been indicted on five counts, for misleading advertising...
...Levand Brothers are not so well known to the rest of the world as they are to Wichita, it is certainly not their fault. Trained under the late piratical Frederick G. ("Bon") Bonfils, they have done their best to perfect the methods they learned on his blazingly yellow Denver Post...
...time the Murdock Brothers, who had long carried on a hot but comparatively respectable feud with Senator Allen's Beacon, affected to ignore the Levands. That became impossible last winter when, boasting the largest circulation in Kansas, the Levands succeeded in getting the Hinkel advertising, for which the Eagle claimed it had a contract. First reprisal of the Eagle was to print photographs of the interior of the Hinkel store, showing empty spaces at important counters, during a sale advertised exclusively in the Beacon. Next day they began serial publication of The Great I Am, a thinly veiled, highly...