Word: leveler
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Dates: during 1930-1939
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About six weeks ago American Airlines got a new advertising agency-Blackett-Sample-Hummert, Inc. Shortly afterward there began to appear in newspapers and magazines large advertisements, decorated with a photograph of an exuberant girl in a bathing suit and captioned rhetorically: Is there a Low-Level Airway through Southern Sunshine to California? "Fortunately" said the advertisement, "the answer...
...Patterson began by pointing out that the Rocky Mountains extend from the Canadian border to the Mexican border, and no U. S. airline can get to California without flying over them. "United," he flatly counter-claimed, "flies fewer miles of mountainous terrain than the currently advertised 'Low Level Route.' Based on a normal airway width the highest point on United is lower than that on the other advertised route.* But," he added hastily, "what of it? United's route has as much sunshine and less annual precipitation, but again-what...
...could not continue long in such a tight industry as aviation. Last week President Patterson and President Smith of American had dinner together and talked things over. At the end of the evening they had come to an agreement. The likelihood was that American would stop mentioning the Low Level Route and go back to decently competitive remarks on noncombustible topics like speed, comfort and hostesses...
...unemployment, to look after the interests of the small man, to stabilize commodity prices, and to prevent violent market fluctuations. Recovery has now been checked, the volume of unemployment is rising sharply, thousands of small investors have been impoverished, there has been a steep fall in the commodity-price level, and the fluctuations of the market during the past three months . . . have been more violent than at any time since...
...Great Britain there is yet no sign of any real abatement or check of activity. Here the production of capital goods, based upon the combination of Cheap Money and Confidence, remains at a high level. . . . But in view of the serious recession which has unquestionably occurred in America, and the severe shocks to confidence which have been administered, it would be unwise to anticipate any sustained [world] recovery...