Word: leveler
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Dates: during 1950-1959
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Rainbow's Reach. Color in daily journalism is not new. The Milwaukee Journal first used run-of-press color in 1891. But such color remained a prohibitively expensive rarity until after World War II, when technical improvements in the process brought costs down to a level that newspapers-and newspaper advertisers-could afford...
...inverted oatmeal dish." Wright fired back: "It's going to make the Metropolitan Museum look like a Protestant barn." Twenty-one artists signed a round-robin protest charging that Wright's scheme for hanging would throw their canvases askew and the sloping ramp (3%) would provide no level base board for reference. Wright replied that the old rectilinear frame of reference was "a coffin for the spirit" and admonished them to wait...
...Three-Level Chess. Credit for the installation goes to Guggenheim Museum Director James Johnson Sweeney, who discovered that laying out pictures in a spiral museum is like playing three-dimensional chess at a distance of 80 ft. (the inner diameter of the core). Pointing and counterpointing pictures on three different levels at once, Sweeney was able to orchestrate modern art in a way that no horizontal museum can hope...
...financing at competitive rates in the short-term market, to which private borrowers are turning in increasing numbers to get their money. The Treasury has thus sopped up billions-and within a year forced up the rates on short-term loans to nearly double their previous level (see chart). "The Secretary of the Treasury doesn't want a printing press [for money] in his office," says Alexander, "but the practical effect of the rate ceiling may be to put one there...
Attracting the Elite. Bird Dog Alexander has kept his bank on the path that has always been the specialty of both J. P. Morgan and Guaranty: catering to the top level of business, finance and government. Morgan Guaranty is the biggest U.S. bank that is strictly "wholesale"-and one of the few wholesale banks left. Says Alexander:"We don't want to be just another big bank. We want to be a special kind of bank, where all the expertness that American business wants can be found...