Word: levels
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Dates: during 2000-2009
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...sell cars from a bankrupt company that a lot of people don't like right now?" The agency, which also worked on Coors Light's "Wing Man" ads and DirecTV's movie-spoof ads, decided to go with brutal frankness, says Hirshberg, "coupled with an honest and credible level of vision and optimism for the future...
...Crosstown rivals United, meanwhile, flush with the proceeds of Ronaldo's sale, are unlikely to squirrel the cash in the bank. The result? "It may well be the total level of expenditure this summer will break records," says Simon Chadwick, a professor of sport business strategy and marketing at Coventry Business School, but he adds that spending could be "heavily, heavily skewed toward a small number of clubs...
...favored club of Spain's establishment, owes its deep pockets to a powerful brand and unrivaled commercial skills. Owned by 80,000 of its supporters, it's the richest soccer club in the world, with revenues of more than $500 million for the 2007-08 season, double the level of seven years ago. Free to negotiate its own broadcast-rights deal - top teams in England or Germany, say, must sell TV rights collectively - Madrid is halfway through a $1.4 billion, seven-year contract with broadcaster Mediapro. (See the 100 best TV shows of all time...
...issues of what form of disclosure we will have." He acknowledges that GM will be making significant changes to its balance sheet by writing off assets and revaluing others. Such activity will be done as openly as possible, adds GM spokeswoman Renee Rashid-Merem. "We will provide an adequate level of detail," she says. "It's not our intention to be a secretive company." (Watch a video about an optimistic Dodge dealer...
...reinvent neighborhoods, the Tysons retrofit almost entirely depends on 150 or so private landowners. (Aside from a fire station, a school and a few public watersheds, Tysons has almost no public land. Like most other places in Fairfax County, Tysons is unincorporated and is overseen at the county level.) The government won't mandate these changes. Rather, property owners will apply individually to increase the scale or density of their holdings, to tear down or add to what is already standing, and work together to hammer out a grid of streets to replace the maddening squiggles of private, dead...