Word: levene
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...market last week came under the control of a single firm, Source Perrier. Perrier (280 million bottles annually), which had already acquired Contrexéville (300 million), and sells seven smaller brands, announced the acquisition of the Compagnie Fermière de Vichy (250 million). Gurgled Perrier Chairman Gustave Leven: "We have become the biggest mineral-water firm in the world...
...council has been like a beautiful wedding ceremony," says San Antonio Auxiliary Bishop Stephen Leven. "But what counts is how the marriage works out in life and practice." There are plenty of signs that Pope Paul agrees. He calls the council not so much an end as a beginning. Paul has long promised to reform the Vatican's entrenched, antiquated Curia, a move the council also demanded in On the Pastoral Office of Bishops. As a first step, Paul last week announced a major overhaul of the stern, bureaucratic guardian of dogma, the Holy Office. Now known...
Under President Gustave Leven, 48, Perrier plans further diversification. It already bottles Pschitt orange and lemon soda and plans to market another soft drink in February. Now France's biggest advertiser, Perrier draws attention with a winsome and unclothed blonde who is a cross between Brigitte Bardot and the White Rock Girl. The company exports about 25% of its Perrier production to, among other countries, the U.S., which used to drink 6,000,000 bottles a year during Prohibition. U.S. demand for Perrier fell with repeal and the return of other liquids to choose from, but is now climbing...
...keep; I'm sure that we can carry on With income from our sheep." So does Director Jack (Lucky Me) Donohue, who can't even extort amusing pedal persiflage from Actor Bolger, one of the cleverest comic dancers of the age. And so do Lyricist Mel Leven and Songwriter George Bruns, who might profitably have excised Glenn MacDonough's words ("Toyland! Toyland! Little girl and boyland!") but should have restricted the impulse to "modernize" Victor Herbert's music-might as well try to jazz up Piesporter Goldtröpfchen with Pepsi-Cola...
skaty-eight-forty-'leven...