Word: levered
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Dates: during 1950-1959
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...little village of Inveruglas on the west bank of Loch Lomond. Queen Elizabeth, in a fur-trimmed coat, stood in the drizzle to tell the crowd: "This mighty scheme [will send] new strength surging into the very arteries of Scotland's being." Then she pulled the lever that set the Loch Sloy power plant in operation. As the rhythmic hum of generators signaled the first current, bagpipes skirled...
...possibly half a million civilian officials, the policing of nearly 1 billion transactions a day, said Taft. The bill, which Bernard Baruch had argued was the minimum necessary, would, according to Taft, give Harry Truman "arbitrary dictatorial power" to regiment the economy; Congress should have its hand on the lever of every war manufacturing program...
Charles Luckman, who has been taking things easy since his departure from Lever Bros. (TIME, Jan. 30), went back to work last week. Still young (41) and ambitious, Chuck Luckman and Los Angeles Architect William Pereira formed a 50-50 partnership. Luckman graduated (University of Illinois '31) as an architect, though he went into the soap business shortly afterward; Pereira is an old friend and college classmate. The firm, specializing in commercial and institutional structures, has $25 million in business on hand...
...Show. This time the British made sure that Lever Bros, would not be a one-man show as it had been under Chuck Luckman. In as chairman of the board with new President Babb went grey-thatched John M. Hancock, 67, Lehman Bros, partner, chairman of Chicago's Jewel Tea Co., crack corporate troubleshooter and longtime associate of Bernard Baruch. Franklin J. Lunding, 44, Jewel's president and a protégé of Hancock's who, according to gossip, had turned down the Lever presidency before it was offered to Babb, was made chairman of Lever...
Babb has no delusions about the toughness of his new job. He knows that Lever Bros., caught napping in the booming field of detergents, had also been demoralized by Luckman's ruthless head-chopping, and had slipped competitively far behind Procter & Gamble (TIME, May 8). Said Babb bravely: "Some people hate being in a tight spot. They like things to go well and to be confronted with no difficulties. I like things hard." Nobody doubted that he would find them that way at Lever Bros...